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We build hyper-individualized email experiences for human beings.*

*Hint: Human beings don’t want marketing personalization. They want a great customer experience.

SmartContent

Customer-first marketing needs to be able to Say Something Relevant to individual users at scale. To do that, you need SmartContent.




SmartContent enables you to reach individual customers with personalized content at the moment when it’s most relevant to them.


DATA SCIENCE

  • Email Database Development
  • Email Database Growth
  • Email Database Management
  • Profile Development
  • API Data Integration
  • Machine Learning Scoring
  • Probabilistic Profile Development
  • Longitudinal Analysis

CONTENT SCIENCE

  • Content Planning & Design
  • Narrative Development
  • Content Curriculums
  • Content Scoring & Tagging
  • Content Optimization

CHOREOGRAPHY

  • Roadmap Development
  • Journey Design
  • Marketing Automation
  • Trigger Programs
  • Campaign Programming
  • Campaign Management

INBOX INNOVATIONS

We create app-like experiences right in the inbox.

  • Real-Time Data Visualization
    Real-time data

    Display personalized insights at time of open

  • Reverse Personalization
    Reverse Personalization

    Capture preferences without leaving email

  • Favoriting
    Favoriting

    Quickly record user sentiment with a click

  • Add to Calendar
    Add to Calendar

    Drive action to save important dates

  • Content Accordion
    Content Accordion

    Expand and collapse content to edit view

POWERED BY MINDREADER

Mindreader

Designed by ERGO from the ground up to solve some of the most persistent issues with digital channel marketing, MindReader is an industry-first, machine learning–powered SmartContent system that enables you to plan and manage all of your email content and analytics in one platform.

WITH MINDREADER YOU CAN


  • Create, edit, share and approve all channel content in one system
  • Determine the best message, at the best time, for the appropriate recipient
  • Design and execute true 1:1 email journeys, customized down to the user
  • Evaluate messages and predict performance before sending your campaigns
  • Deeply understand your audiences based on behavior and interactions over time — leveraging machine learning to derive intuitive insights
  • Centralize content and taxonomies across all of your campaigns for global performance tracking
  • Robustly report on and analyze key metrics and behaviors — right in the platform — regardless of which email service provider you use to send emails

REQUEST A DEMO

Sign up now

TECHNOLOGY PARTNERS

All ESPs & capability vendors supported

  • Liveclicker
  • Movable Ink
  • Selligent
  • Salesforce
  • Oracle
  • Cheetah Digital
  • Adobe
  • Marketo
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Say Something Relevant

At ERGO Interactive we’re inventing the future of digital marketing. We call it SmartContent™, and what that means for our Fortune 500 clients is truly hyper-individualized customer experiences that drive huge revenue impact and real, needle-moving results.

646.289.5700